ARTCHA – Brand New
North London artist and producer seems set to release a range of music this year. He began with the warmly received Avalanche ft. Benny Bizzie, then released EGO Playlist and continues with the smash Brand New.
North London artist and producer seems set to release a range of music this year. He began with the warmly received Avalanche ft. Benny Bizzie, then released EGO Playlist and continues with the smash Brand New.
“This song was born out of the need to provide a service to people who are frustrated, feel trapped and cannot see an end to the tunnel. Avalanche is the soundtrack to our pain but also our freedom in mind, body and soul.” – Artcha
New shit from Artcha is some illness. There’s an art to making an instrumental sound dope at the same time as being seemingly intentionally under-produced. Artch’s beatsmithery on ‘Life Like’ does just that with surging drum line WAY UP in the mix over some simple synths. Throw on top some hooky, infectious lyrics from the MC and this is one guaranteed to get stuck in heads for a while.